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Yapi/Turkbuild Fair in IstanbulVIACOR and Yapkim at the Yapi /Turkbuild Fair in Istanbul
VIACOR and Yapkim at the Yapi /Turkbuild Fair in Istanbul
First participation at the Yapi/Turkbuild Fair
Comparable with the BAU in Munich, the Yapi Fair is the biggest of 3 fairs in the building sector, which is mainly visited by processors, architects, engineers and students.
Yapkim presented itself as a well-positioned newcomer. A huge LED- and TV-screen attracted a lot of attention, enabling Yapkim to assert itself in the circle of big players. The presented product portfoloio incorporated i.a. tile cement, polish and concrete repair products, and in particular the VIACOR products with the new SKY Systems, which were a real Eye-Catcher. While the decorative A4 samples embellished the glass showcases, the bigger A3 formats were in constant circulation and attracted big interest with customers and competitors. Also conventional coating systems did not stay without interest, the uniqueness of the SKY Systems however caused special enthusiasm. The VIACRETE systems had to share the spotlight only with the SKY Systems, because also those stood in the centre of attention!